[Article published by Michael Watkins for technation on June 12th 2008]
There has been a new development that I think is very important when considering how many iPhones will be sold in Australia following their release on July 11th.
Optus and Vodafone both announced yesterday that they will be launching the device on pre-paid plans, allowing customers to buy the phone outright without being tied into a contract.
Gen-Yer’s who struggle to keep control of their credit card and cash, which is, well, 90% of them, will have at least one war story to tell you of being burned by a fixed cellphone plan. Pre-pay plans suit this demographic a lot better as they have control over how much they spend and are immune to getting stung with a hefty bill at the end of each month.
A week ago the iPhone was out of my reach as i only ever use a cellphone on a pre-pay plan. Now, I’m looking forward to getting one.
I’m anticipating that the above will apply to most consumers sitting within the Gen-Y demographic as well.
If that’s the case, expected iPhone sales will be considerably higher than they would have been prior to yesterdays announcement. Its a very smart move from the telcos involved as one of the iPhones largest target markets will be the Young Professional, Uni Student or Tech Savvy Gen-Yer.
Get ready to see a lot more young iPhone users around the place in the coming months. The financially challenged just got let into the market….
No comments:
Post a Comment