Tuesday, February 2, 2010

Google now indexing 620 Million facebook groups

Cut out the usual 1/4 of the results below (as they're spammers or screenscrapers) and you reach a relative figure of around 620M.

Thats almost as many videos on youtube (684 according to Google).

There is currently around 2.5M fan pages on facebook, so you get an idea of how integral groups really are to the entire facebook experience.

Groups are old school though and produce far less engagement than Pages, this is partly due to the way facebook has engineered pages, they have more reach into the social graph therefore they're going to produce more engagement and more insight for brands.

With that in mind, the real benefits of Google having access to facebook data will be seen when facebook Pages become more widely available to the search engine.

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